This year's ceremony was produced by Steven Soderbergh, film producer Stacey Sher, and show producer Jesse Collins. Directed by Soderbergh, the overall audience for the ceremony was only 9.85 million, a 58% drop compared to the Oscars led by "Parasite High" last year, which also set a new low.
AP_21115793328467 Photo Credit: AP / Dazhi Image Left to right: Collins, Shure, Soderbergh Under the shadow of the epidemic, the Oscars became a large-scale awards ceremony for North America to return to the "physical" in the post-epidemic era, but the whatsapp list venue was moved from the familiar Dolby Theater in Los Angeles to Grand Central Station. As a leader in the world's film industry, Oscar can naturally hope to gather the power of film through the awards ceremony, and more importantly, to restore the original ecosystem after the epidemic dissipates.
But if you look at it in terms of ratings, it's just unsatisfactory. According to a report by Variety, according to preliminary data released by Nielsen, the audience for the Oscars this year fell below 10 million, and the audience of 18 to 49-year-olds targeted by many advertisers dropped by 64% compared to last year. The plummeting ratings will also affect the willingness of advertisers to purchase ceremony advertisements in the future, which will directly affect the source of income of the Academy of Film Arts, and even the negotiation of future broadcast royalties will lose leverage. In fact, according to a previous report by Variety, a survey of 1,500 active entertainment consumers (movie viewers, home entertainment transaction consumers, and streaming consumers) measured headlines, stars, and posters as cues Audience perceptions of the best films.